Kelly Blue Book Awards Honda!

John Mendel accepts two Kelley Blue Book Brand Image Awards 

How great is this, at the 2012 Kelley Blue Book Brand Image Awards Honda earned the Best Value Brand and Most Trusted Brand categories! The results are based on consumer perception data from the company's Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.

In commenting about Honda's 2012 Most Trusted Brand award, Kelley Blue Book's kbb.com noted "Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that's practically synonymous with reliability and dependability.  Honda's vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes."

The editors of Kelley Blue Book's kbb.com had an equally savvy comment on Honda's 2012 Best Value Brand award. "Many car buyers assume a vehicle's sticker price is the most significant monetary factor when choosing a car. While it's certainly an important consideration, Honda's reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value."

This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand.