When making the decision to purchase a car individuals have endless options from brand, style, model, transmission, trim, interior fabric, features, sunroof, tinted windows and most challenging the color. There is such a strong emotional attachment to color choices, when purchasing a car it isn't the time to let your favorite color lead your decision. Rather, it's a lifestyle decision and personality expression.
“The most
popular color in North America for the past three years is white,” says Nancy
Lockhart, Color Marketing Manager for DuPont Vehicle Paints. It's no
surprise that the most popular car
color was White, in 2011 it represented 20% vehicles
purchased in North America. Black and Silver were also
popular, 18% and 16% of buyers preferred these shades. Gray
ranked fourth with 13% and Red rounded out the top five with 10%.
While Blue collected just 9% of the vehicles in 2011. Among the least loved
colors: Beige/Brown with 5%, Yellow/Gold with 3% and
finally Green represented only 2% of purchased vehicles.
Since, it is
the dealers responsibility offer buyers a full palette with something for
everyone. We want to
hear from you about your favorite car colors and what lead you to your
decision,
feel free to
comment below and share with us your color of choice!
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