For Best Mainstream Brand Topping All Other Competitors in Long Term Value
According to this article, American Honda Motor Co., Inc. received multiple 2013 Residual Value Awards from ALG, including the top honor of Best Mainstream Brand. As the leading provider of residual value information to the automotive industry, ALG's annual Residual Value Awards honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.
"Long-term value and reliability are both hallmarks of the Honda brand and we are honored to be recognized by ALG as the industry leader in these key qualities," said Michael Accavitti, vice president of national marketing operations at American Honda. "The Honda engineering philosophy not only delivers immediate value to our customers but will pay off in the long run as well."The Honda brand was named the Best Mainstream Brand for 2013, which recognizes the entire Honda lineup for exceptional vehicle quality, strong brand desirability, and long-term reliability. The all-new 2013 Accord ranked the highest in the ultra competitive Midsize Car category. The Honda Odyssey prevailed in the Best Minivan (MPV) category, retaining the top spot for the second consecutive year. The Honda Fit received a Residual Value Award for the fifth consecutive year in the Sub-Compact Car category. Since 2000, the Honda brand has earned 28 model awards and seven overall brand awards from ALG.
